F&B Consultancy · Singapore

Real kitchens.
Real results.
No theory.

20 years in the F&B industry. From dishwasher in New York City to Executive Chef to owner of five restaurants in Singapore. When you hire JMEL, you hire someone who has lived every role.

20+
Years Experience
5
Restaurants Owned
NYC
+ Singapore
MBA
Business Strategy
Chef JMEL behind the bar at one of his Singapore restaurants
Executive Chef · Owner

Built from the ground up.

"Every role, every station, every failure, every win — lived, not studied."

When you hire JMEL as your consultant, you are not hiring someone who read about kitchens in a textbook. You are hiring someone who has bled on the line, rebuilt broken teams, opened restaurants from zero, and turned struggling concepts into thriving businesses.

This is 20 years of real-world F&B intelligence, available to your business.

1
Dishwasher → Line Cook
New York City · Where it all began
2
Sous Chef → Head Chef
NYC Fine Dining · Casual to Michelin-adjacent
3
Executive Chef
Full operational leadership · BOH & FOH
4
Restaurant Owner · Singapore
5 restaurants · Papi's Tacos · Mami's Tamales
5
MBA Graduate
Business strategy meets kitchen reality
How We Work

Choose your level of engagement.

Every engagement starts with a conversation. Choose the tier that fits your current needs and budget. Full pricing and the complete services menu are sent on request — get in touch.

Tier 1
The Diagnosis
I come in, observe, assess, and deliver a clear written action plan. The truth about what is broken and exactly how to fix it.
Starting from SGD $2,000
One-time · 2–5 days on-site
  • Full kitchen walkthrough & audit
  • Front of house assessment
  • Menu review & pricing analysis
  • Written report + action plan
  • 1-hour debrief call
Tier 3
The Build
Ongoing strategic partnership. Your behind-the-scenes operator — available for guidance, problem-solving, and growth every month.
Starting from SGD $3,000/month
Monthly retainer · Min. 3 months
  • Monthly on-site visits
  • Menu development & updates
  • Leadership coaching
  • P&L review & cost control
  • Priority response for urgent issues
  • Quarterly performance review
By Area

Individual service breakdown.

ServiceScopeInvestmentDuration
Kitchen Operations AuditFull review of flow, stations, prep, storageOn request1 day on-site
Recipe StandardizationPer recipe costing, yield testing, SOP write-upOn request2–3 hrs/recipe
Menu EngineeringFull menu redesign, pricing strategy, food cost targetsOn request2–3 days
Kitchen Workflow DesignStation layout, mise en place systems, ticket flowOn request1–2 days
BOH Team TrainingLine cook to senior chef techniques, speed, standardsOn requestHalf/full day
Inventory & Waste ControlFIFO systems, ordering par levels, waste trackingOn request1 day
New Menu DevelopmentConcept-aligned menu built from scratchOn request1–2 weeks
New Kitchen OpeningFull pre-opening setup, hiring support, launchOn request2–4 weeks
ServiceScopeInvestmentDuration
FOH Operations AuditService flow, table management, guest experience reviewOn request1 day on-site
Service Standards & SOPWritten service manual for your concept and brandOn request2–3 days
FOH Team TrainingRunners, waitstaff, host technique & hospitality mindsetOn requestHalf/full day
Upselling & Menu KnowledgeTeam product training, pairing, communication skillsOn requestHalf day
Shift Structure & SchedulingLabour optimization, shift planning, accountabilityOn request1 day
Guest Recovery SystemsComplaint handling, service recovery protocolsOn requestHalf day
FOH & BOH CommunicationTicket flow, expo systems, pre-shift meeting structureOn request1 day
New Restaurant FOH OpeningFull FOH pre-opening, hiring, training, soft launchOn request2–4 weeks
ServiceScopeInvestmentDuration
Bar AuditMenu, speed, waste, margins, team skill assessmentOn request1 day on-site
Cocktail Menu DevelopmentSignature cocktail build, costing, recipe cardsOn request1–2 weeks
Non-Alcoholic & Mocktail MenuFull NAB program build aligned to conceptOn request3–5 days
Bar Team TrainingSpeed, standards, upselling, product knowledgeOn requestHalf/full day
Bar Workflow & Station DesignSpeed of service, mise en place, ticket flowOn request1 day
Beverage Cost ControlPour cost, waste reduction, inventory systemsOn request1 day
Wine & Beverage List CurationList build, supplier negotiation, pairing guideOn request3–5 days
New Bar Opening SupportFull bar pre-opening, staffing, training, launchOn request2–4 weeks
Special Packages

Complete solutions.

Bundled engagements for specific restaurant situations, priced as complete solutions. Ask for the full pricing guide for exact figures.

The Rescue Package
For struggling restaurants that need fast results
Audit + 4-week fix covering BOH & FOH
Investment
On Request
The Full House Package
Complete restaurant transformation
8-week full engagement — BOH, FOH & Bar
Investment
On Request
The New Opening Package
For first-time owners or new concepts launching
Concept review, kitchen, FOH, bar setup + pre-opening training · 6–8 weeks on-site
Investment
On Request
The Leadership Package
For head chefs & managers who need to level up
1:1 coaching · 8 sessions over 8 weeks · 90 min each
Investment
On Request
Let's Talk

Start with a free 45-minute call.

No pitch, no pressure. Just an honest conversation about where your restaurant is and where it could be. If I can help, I'll tell you. If I can't, I'll tell you that too.

Email
chef@jmelconsultancy.com
Location
Singapore · Available regionally
Response Time
Within 48 hours
50% deposit to confirm · Balance on completion · Travel outside Singapore charged at cost · All prices SGD unless stated